Growing appetite for poultry – Philippine market boosts production and imports
September is part of the rainy season in the Philippines, a time when pagkaing pang-ulan – warm, hearty dishes enjoyed on rainy days – are especially popular. Chicken features prominently in many of these dishes and has long been a familiar part of Filipino cuisine and a popular choice among consumers. But its importance extends far beyond seasonal menus. Chicken consumption in the Philippines continues to grow and, according to USDA forecasts, is expected to reach around 2.38 million tonnes in 2026. Rising demand is being met by increasing domestic production, complemented by imports, including supplies from the European Union. Rising demand drives the poultry market Growing chicken consumption in the Philippines is going hand in hand with higher domestic production. According to the USDA Foreign Agricultural Service in Manila, chicken consumption in the Philippines was estimated at 2.236 million tonnes in 2025, up from 2.060 million tonnes a year earlier – an increase of around 8.5%...