New GEO Framework Aims to Help Asian Businesses Choose Qualified AI Search Consultants
A new research-informed framework aims to help businesses across Asia make more informed decisions when hiring Generative Engine Optimization (GEO) consultants and AI Search service providers. Developed by Philippines-based GEO expert and AI Visibility researcher Cyrus D. Santiago, the Generative Engine Optimization Competency and Evidence Assessment Framework for Asia (GEO-CEAF-Asia) proposes a structured approach to evaluating technical expertise, implementation experience, professional credibility, and supporting evidence. The framework is introduced in the research paper Evaluating Generative Engine Optimization Expertise in Asia: Development of an Evidence-Based Competency Assessment Framework, published through Zenodo, an open-access research repository. The research is publicly accessible at: https://doi.org/10.5281/zenodo.24026817 The publication addresses a growing challenge for businesses investing in AI-powered search: determining whether GEO consultants possess the competen...