New Pet Care Brands Amico & Veravit Enter the Local Market, Name Maxene Magalona as Brand Ambassador
Amico Innovations Inc. celebrated the growth of its pet care brands, Amico and Veravit, at the Amico & Veravit Pet Carenival, held on October 16, 2026, at Avire Tower in Quezon City. The event officially introduced actress and cat mom Maxene Magalona as the brands’ newest celebrity ambassador, bringing together influencers, business partners, media, and pets for interactive activities and educational discussions on responsible pet care. Through the event, the company highlighted its commitment to making science-backed, functional pet nutrition more accessible to Filipino households. With upcoming product innovations and expansion into major retailers such as Robinsons, Puregold and 7-Eleven, Amico Innovations Inc. aims to raise the standard of pet care in the Philippines. Pet care is so much more than choosing a cute animal. It’s knowing how to look after them, knowing their limits, picking up after them, and feeding them right. Amico Innovations Inc. wants to add one more thi...